The ‘right’ design means
communicating with the people you want to reach
THE RIGHT DESIGN

The right design communicates moves and returns your investments. Design is the foundation of everything we do. Not just in the sense of visual expression, but also what lies beneath the elements you see or interact with... Of course, we design many logos, printed materials, POSM (point of sale materials) and so on, but a large part of our time is spent designing the services, processes and experiences that are the foundation for the aesthetic expression.

Design is the communications-related central nervous system of the future, and designers must be able to work across many disciplines. Beyond aesthetics, forming and creating visual communications requires an in-depth understanding of the business world and an ability to work with content. We believe design is the most essential part of integrated marketing communications. We believe the right design begins with the right idea.

We love good design, clear communication and intuitive solutions. We can solve virtually all design and communication tasks and we often become an integral part of our customers’ businesses and their business development. We go beyond client-agency relationships by offering a solution based partnership. .

DIGITAL SOLUTIONS

We believe the right design is successful when it is implemented right. We offer integrated solutions in a wide range of digital capabilities with our interactive solutions partner IDEA (www.ideatr.com). Together we plan and build new websites, upgrade and or design mobile applications, manage social media, e-commerce, extranet-intranet, digital advertising and much more.

Fast-paced expansion of technology, especially mobile applications, keeps us constantly searching for something better to advance our work. Our team collaborates with the in-house Idea Team for all projects starting with content, design and development and often ending with mobile versions.

IDEA uses the knowledge of technology to convey your messages, shape your images and serve your short and long term goals. Areas expertise are: corporate communications, e-commerce, video streaming, portals and micro site designs, cohesive campaigns across digital channels, interface design and much more…

We believe a strong architecture, development and implementation of a web site is just as important as the design. IDEA optimizes each website for problem free usage and provides updating services.

ADVERTISING

We are not a traditional advertising agency, we see ourselves as a creative bureau which helps our clients to sell their products. In some instances this involves the development of advertising concepts and campaigns, in others direct mails and digital campaigns and sometimes making an ad out of packaging design.

We are aware that advertising benchmarks are developing and changing rapidly. A very low budgeted viral video can be viewed by many more then a highly priced commercial ad. We believe that ‘right advertising’ is more about creating the right brand image rather than creating advertising campaigns.

Depending on the needs and goals of our clients, we often start with designing corporate identities and packaging then we design integrated printed ads, outdoor communications, in store advertising and direct mailing materials.

Regardless of whether we work with advertising in the traditional sense or not, we use a great deal of energy to understand your industry and the market conditions in which your company operates. We can also help you achieve a better understanding of your own market by facilitating market research or focus groups to create the best possible start point for a branding process or marketing campaign. In all mediums where your brands meet with consumers we deliver solutions that are based on sales & value.

BRAND STRATEGY

We believe a brand is the product and its public perception as a whole. These two factors are the foundation of a brand and sometimes working with branding means altering the product. Usually we work with the public perception part and our main job is to create or change these perceptions.

Brands have both a conceptual and a visual identity. The conceptual identity consists of the values, characteristics and ‘personality traits’ which characterize the brand and thus constitute its DNA. A brand’s personality is the characteristics of a brand based on human qualities. These properties are signposts for the direction in which you want to go and are extremely useful in work with in terms of visual identity.

A clear strategy solidly based on your organization, ties your customers to your brand and ensures a shared, value-based platform upon which to build.

VISUAL IDENTITY

For many businesses a visual identity is simply a question of having a logo featuring specific colours, typography and design principles. But in practice that is also usually part of the end result, but just as with people, companies and brands are made up of inner and outer values. The better these two elements stand together, and the more what you say relates to the things you do, the stronger and more credible (believable) will you appear.

Visual identity is the aesthetic interpretation of a brand’s ‘personality’; we can say that visuality is the soul of the product. Strong brands are like interesting people you want to meet and get to know. To discover a brand’s personality – based on strategic aims – is central to our work with visual identity.

Today most product deliverables are almost the same and what differentiates them is the visual concept design. The scope in creating an identity is defined by the level of ambition, but it is crucial in order to define the essential elements –with strong and simple ways free of clutter-which will shape the tone of voice of the company for the future.

NETWORK-BASED FULL SERVICE

We believe that a collaborative and content-driven process gives the quickest and best results. That is why we assess all tasks individually on a pragmatic basis, and tailor-make solutions that best match the nature of the project, its goals and the budget available.

When a project requires extra manpower or skills that we do not have, we assemble a team of specialists for the task and manage the consortium. We work with some of Turkey’s most talented photographers, illustrators, writers and production teams. Our solution partner firms include research, organization, production, brand consultants even interior decorators and architects.

Our network allows for flexibility and ensures that our clients only pay for the skills and services they need. Whatever the task, we always strive to have a close and direct working relationship with our clients. We take great pride in offering total service with the same meticulous effort for our clients, whether we are taking on large projects and at the same time small, day-to-day tasks.